In order to communicate, people’s attention must be captured. Communicating a new policy for the use of resources means showing its results to the public and making it become part of culture. Politicians are generally interested in issues and actions that have effect in the short and medium term and that are verifiable during their mandate. However, the enormous problems afflicting the planet today, from poverty to migrations and resource destruction together with the climatic-environmental crisis, involve a brief span of time if we compare it to the social and geological history, but they appear to be very long and distant from the type of commitment most politicians undertake. Therefore, although a long-term research is necessary for any serious approach, it is also important for research to show its application potential and scientific projects should contemplate an immediate checking system. Thanks to concrete examples the scientific message reaches the public and, therefore, becomes interesting for politicians.

Program adhesion and support is gained if the researcher himself is directly involved in the research. This is the reason for which it is necessary to have a scientific approach that is not detached and neutral, guided by economic or academic motivation. On the contrary, it should be motivated by a strong cultural, social and even passionate commitment.

A new paradigm in policy is communicated through sincerity, by taking the responsibilities personally and thanks to direct evidence in pilot actions. The successful experiences, presented in a new and winning way, show their potential and start participatory processes at all levels. Policy becomes the promoter of programs where the new vision is a determining factor for change and brings appropriate solutions as well as hope and happiness.